Emitt at 2020 “Is Influencers a Temporary Favor?” We Searched for an Answer to Your Question

Emitt, which is among the four largest tourism fairs in the world, opened its doors for the 2020th time in 24 to tourism professionals and those who love to travel. I was among the speakers of the fair that took place at Tüyap Congress and Fair Center between January 30 and February 2. In the organization and moderation of Gezimanya, together with influencers from different parts of the world,Are Influencers a Temporary Favor or an Effective Solution?We talked in the session titled ”.

Session Speakers

Session speakers organized by Gezimanya, one of Turkey's most important travel websites:

• moderator travelmaniaMurat Özbilgi, one of the founding partners of
• One of Turkey's most popular phenomena Elvin Levinler,
• Instagram phenomenon from Spain Marina Comes,
• Travel blogger from Netherlands Tom Grond,
• and again from Turkey, I read a lot and travel a lot.

We answered the questions of our moderator Murat Özbilgi about influencer collaborations, which is one of the most talked about topics in the field of marketing in recent years. We discussed topics such as how influencer collaborations are beneficial for brands, how to solve the problem of fake followers, how to construct brand collaborations and branded content, what to do and what not to do, whether to choose a micro influencer or a macro influencer for collaboration.

At the end of the session, we agreed that if brands set their goals correctly and chose the right influencers, influencer collaborations would yield a much better return than many marketing investments. As in every field, we shared that there may be those who do not do their job properly or try different ways, but this issue can be overcome with correct measurement.

In addition, this year, all the revenues of the entrance tickets to Emitt Fair were donated to the earthquake victims in Elazig, everyone who visited Emitt this year supported the earthquake victims. I would also like to congratulate Emitt and the Hyve Event team, who organized the organization, for their gracious thinking.

Emitt is held every year in February and contributes to the promotion of destinations in Turkey as well as the development of the tourism sector in Turkey with participants from around the world.

See you next year.

Don't forget to watch our interview with Gezimanya founders Tuğçe and Murat.

Stay on the Road.